Why Pinterest Could Be An Untapped Opportunity For Your Brand
Pinterest may seem like a blast from the past and is often looked over when it comes to social media marketing. But what if I told you it could be the super hero you need in your brand’s strategy…
Here’s why Pinterest could be an untapped opportunity for your brand!
It’s A Visual Search Engine!
When users go to Pinterest, they are going to discover, whether that’s new ideas, brands or trends, the intent that you have from those users is likely higher than the likes of TikTok, IG, FB (META) etc. because they are seeking out something, meaning clicks to your site will be more intentional .
BUT, unlike search engines like Google or Bing, you can couple this intent with the opportunity to show off your product or service in a super visual way, that will not only entice clicks but reflect your brand’s identity.
It’s Cool Again
You heard it here, Pinterest is becoming cool again! Pinterest has seen massive growth this year, with the likes of Gen Z opting towards this as their preferred platform to gain inspiration.
With 463 million + monthly active users, those numbers are definitely not ones to sleep on.
You’re Reaching A Wide Range Of Users
It doesn’t stop at Gen Z, because of the range of content, Pinterest appeals to a HUGE range of users from differing demographics. This means providing you can tell your brand’s story in a visual format, you can still reach your target audience effectively.
Your Pins Can Grow Over Time
Unlike most social platforms, you don’t have to capture everyone’s attention in the first 24 hours to gauge the success of a Pin. But this success happens over time and grows as your pin engagement grows, making it the perfect platform for evergreen content and to repurpose content.
