Why Personal Branding Matters

“Personal brand” has been the big buzzword on social media, but why? Working on your personal brand is just one of many levers you can pull to grow your brand and build revenue, not just through your brand’s channels, but through your own social channels.

But how exactly can a personal brand help grow your brand? If this list doesn’t convince you, we don’t know what will.

It Gains Trust

With the cost of living, users are putting more consideration into their purchases and a key driver for users making a decision is trust. Having a personal brand shows your audience a more relatable, humanized side of your business, making it more trustworthy to the user.

Builds A Community & Connection With Your Customers

Along the same note as humanizing your business. A personal brand is a great way to build a community and connect with your customers on a deeper level. This will not only strengthen the relationship with your customers, but can also have positive knock-on effects to other metrics like your CLTV (customer lifetime value).

Allows You To Build A Reputation As The Industry Expert

A personal brand is the prime opportunity to show your skills and your knowledge, making your brand more appealing. Customers will not just use your product or service because it offers what they need, but you will also get a new selection of customers who choose your brand because of you and your knowledge.

It Isn’t Just About Customers

Having a good personal brand can also make your business look more exciting for future employees and allows you to reach potential employees who share common interests and ethics.