Where To Find New Content Ideas
Content creation is harder than it sounds. It’s one thing to create the content, it’s another to decide on what content to create.
Sometimes content ideas just flow and other times it can be overwhelming to where you just need a little inspiration from elsewhere to guide you on what to write, this is where we come in!
Community Websites & Social Media
Sites like Reddit, Linkedin and Twitter are a gold mine for content ideas. Providing you are following topics relevant to your business, you will never be short of new discussions, users needing help in resolving specific issues that you can address in a blog post or video as well as the frequent rant that you can use to aid social or site content.
Re-Purpose Old Content
Old content should not just be left to sit stale on your site or social media, update and repurpose it! This not only makes coming up with new content a lot easier, it is also a cost effective and efficient way of creating content as you have already completed the majority of the work!
Examples of re-purposing content are:
- Taking an old blog post that would still be relevant to today and using key snippets of this blog content in a carousel post for Instagram
- Clipping existing videos and using these for highlight reels, story content or TikTok.
- Using previous Instagram, Facebook or Twitter content as an aid to build out your blog
Surveys/Polls
Surveys/polls are a great way to narrow in on what your audience wants/likes to see. Whether it’s posting on an Instagram story or using a platform dedicated to polls like Doodle, finding out how to make content that your audience is interested in is now easier than ever!
Keyword Research
If you already write content or manage any SEO or paid advertising accounts then you will likely be familiar with keyword research. Keyword research is a great way to not only discover new queries users are searching but also the average search volume (how often it’s searched) as well as the competition of that query (how many competitors are showing ads/content for that query).
There are a number of tool options you can use for this but a simple and free option would be the Google Ads keyword planner tool.
Let’s say you’re a wedding planner looking to build out your website’s blog content, this task can be made easy by navigating over to Google’s keyword planner and carrying out the below steps.
1.Setup a Google Ads account, the setup of this is free and you will only pay if you start running ad campaigns.
2.In your Google Ads account, navigate over to “tools and settings,” followed by “keyword planner” under the planning section.
3.Select “discover new keywords.”
4.Type a topic, in our instance, we are going to type “wedding” and click “enter.”
As you can see, a number queries have loaded in the keyword report that could easily be made into a blog post.
If we take “Wedding themes,” although competition is high, this generates an average of 3,600 monthly searches. To cater to these users, you could write posts dedicated to unique wedding themes, trending wedding themes or affordable wedding themes.
Google Trends
It’s in the name, but Google Trends is a great way to track trending queries within different topics, industries, parts of the world – you name it!
When searching the term “wedding”, based on data from the past 12 months in the UK, you can see that a breakout query in the related queries section is “wedding guest dresses 2022.”
You can further analyse this term and how it’s trending by clicking on the query itself, this allows you to gain an idea on if the query will continue to trend upwards, trend consistently or if search interest is starting to fall.
If you’re in a slump for content ideas, the main thing is not to panic. There are many options you can take to guide you in your content journey. At the heart of this journey is the quality of your content over quantity and remembering the golden principles for writing good quality content whether that be on your own site or social pages or a client’s site.
