The Personal Branding Queen
Paris Hilton is a household name, reaching icon status in the early 2000s and isn’t slowing down any time soon.
Some people call it luck, others call it connections and yes, whilst these are all assumptions that certainly played a role into her success; her relevancy and prosperous career shouldn’t just boil down to the work of others and luck of the universe.
Dubbed the OG influencer, she has built an entire empire, dipping her toes into a number of ventures ranging from book deals, to perfume lines, runways, music and even her own agency. Curating an entire persona so famous that her previous TV shows, fashion looks and catchphrases are still referenced to this day! Ask any millennial/zillennial who were present during her simple life era to quote a Paris Hilton catchphrase and I can guarantee you “So Hot” will jump to mind.
But how has she cultivated this fan base to retain relevancy and success to this very day, that’s simple… Building a solid personal brand all whilst leveraging modern day influencer marketing techniques to reach new fan bases and maintain a consistent presence amongst her current fan base.
Throughout her entire career she has maintained some form of personal brand, developing and evolving how she presents herself to her target audience. In her initial days of stardom, she built her influence by constructing the persona of being your typical “dumb blonde” with a family fortune and used this as leverage to build on her fame to where everyone knew who she was and had an opinion. Although ventures in her early years of personal branding came across unserious, they all held a level of relevancy to the persona she had established, this solidified who she was in the public eye and also built a number of stepping stones for her career.
There comes a point in time, where businesses, big or small, pivot, changing their entire brand’s direction, tone of voice and identity. This can be so they cater to a wider demographic and keep up-to-date with the ever changing market, improving the longevity of their brand. We’ve also seen the modern day equivalent to this with influencers, where some of the more successful, have evolved over their career to grow with their audience.
@misspinkdigital Paris Hilton, dubbed the OG influencer! ✨ She is truly an icon when it comes to personal branding, off the back of her early 2000s persona, she has built an empire. From books, to brand deals, to perfume lines, to the runway and even a music career, she is a marketing genius and business woman through and through. Not only has she used her personal brand to drive an estimated net worth of $300 million, she is using it to raise awareness for causes close to her heart. Leveraging her global platform to empower survivors of the ‘Troubled Teen Industry,’ speaking up for victims across the world whilst also telling her own story.👑 #personalbranding #personalbrand #branding #marketing ♬ IT GIRL (clean version) (Radio Edit) - Aliyah's Interlude
Now we reach today, where Paris no longer plays on the “dumb blonde” character that was originally leveraged to retain her long term career. But instead, is opening her audience to her true authentic self, this being a kickass business woman and entrepreneur. Showing her audience how her business intelligence allowed her to take the public’s misconceptions and use them to build one of the most successful long-lasting personal brands we have seen to-date. Garnering an estimated net worth of $300 million, extending her talents and mindset into philanthropy, through the launch of her own foundation empowering and helping survivors of the ‘Troubled Teen Industry.’ She not only holds the crown for personal branding, but is also a testament to using others’ negative perceptions to drive your own success.
Still on the fence about starting your own personal brand? Checkout this post on how a personal brand can help your business!
