Latest TikTok News: TikTok Lead Generation Ads
TikTok has massively grown over the past couple of years and is more than just a platform users can share short videos on. It is now a catalyst for brands and businesses to promote their products or services. Much like any new paid ad platforms, the initial campaign opportunities can be relatively limited. However over time as they grow bigger, they get more advanced and varied as to what you can do. Introducing TikTok’s latest announcement, this being TikTok Lead Generation Ads!
TikTok lead generation ads enable Businesses to drive customer acquisition through a number of ad features such as:
- Easy to fill out forms to provide your Business with the relevant contact information needed to both capture and follow-up with potential prospects.
- TikTok’s lead generation ads enable you to customize your message to the user, making for a personalised ad experience. In addition to ad messaging, you can also customise other aspects of the form to be more brand friendly. This includes a customisable background image, customisable profile image and should you wish to know more about the user within the form, a customisable questionnaire.
Having a customisable questionnaire allows you to understand more about the quality of your lead and their actual intent/interest, giving you more of an idea of if they’re the right fit for you vice versa.
- Lead form submissions can be downloaded manually directly from the platform or integrated with a CRM to enable lead form submissions to be automatically accessible.
- Users will be met with a privacy notice when they submit their form, where they can view TikTok’s privacy policy linked to the form should they wish to.
Now with global availability, it’s all looking incredibly exciting in the world of TikTok lead generation! Hopefully this new update will provide businesses with the opportunity to grow and reach new prospects in a more seamless way.
If you’re looking to learn more about how you can generate leads for you business (specifically through Facebook Ads), checkout this link on Facebook Ads for B2B Marketing. For more information on TikTok’s latest announcements click here!
