How To Improve Your Onpage SEO in 2023
The SEO world is becoming more and more competitive as the increase in businesses pushing this source of marketing their site is on the rise. This is why it’s so important to have a strategy that competes with these sites.
It all starts with your onpage SEO. Onpage SEO is the center of proving to search engines that your site is worth visiting. When creating your content, you should always have SEO in the back of your mind and how these pieces of content can compliment your rankings.
But, where do you begin? What should you include in your SEO plan this year?
Whack out the notepad and pens because we are going to be discussing how you can improve your Onpage SEO in 2023!
Optimise Your Content for User Experience
User experience has swiftly become a priority for the majority of, if not all search engines. Simply because the job of search engines is to help the user discover the answer to their query. With this in mind, why would they want to guide their users to a site which delivers a terrible experience?
A good user experience not only helps the user, it also indicates to search engines that your site is trusted and safe for people to navigate towards.
Keep Users On Your Site For as Long As Possible
Keeping users on your site often goes hand in hand with user experience, but what’s important here is that you are identifying where and why users may be dropping off. In order to do this, analysis is key… Make sure you are regularly using tools like Google Analytics, so you can easily pinpoint what pages are causing users to drop off or even triggering a high bounce rate.
This will give you the opportunity to review these pages individually and address the following questions:
Can you improve the page content in any way?
-Could the content be structured more clearly to improve readability?
-Could the page copy be more exciting?
-Does the page address the queries we are targeting?
-Could we add more visually appealing content to keep the user engaged?
-Could we link to other articles to keep users navigating the site longer?
What devices are users on when navigating your pages?
-Is your page responsive for them?
-What is your page speed like for this device?
What is the main country users are from when entering this page?
-Does your page cater to these users?
Consider The Users Intent
When developing your keyword strategy for 2022, really think about what it is you are targeting and what the users intent is when searching that term.
For example, are they looking for an information source, to hire a service or to buy a product and how does your content cater to this. Different strategies are needed when you are trying to generate conversions from your marketing vs awareness, this also applies to your SEO content.
If the user is looking for help with a specific question, they likely won’t appreciate it if you bombard them with USPs about your services.
Typically higher intent keywords that have a higher likelihood of generating you that conversion such as “plumber near me” or “local locksmith” are going to be VERY competitive both organically and via paid search, so if you are trying to rank for these, it’s important to understand the following things:
- It’s going to take you a LONG time before you start seeing results
- In order to generate results, you will need some next level content that not only appeals to search engines, but sets you aside from your competitors
- If you are targeting a user based on their intent, ensure your page is optimised for conversion generation
Lower intent keywords have the potential to vary in competition, the less competitive you go, the more likely it is that you will find it easier to rank. However, keywords with lower competition will more likely generate a lower search volume, unless you were to find the rare sweet spot of high search volume and low competition.
These keyword types often tend to be research terms or what the user searches when they have a question.Though you might not get conversions straight away from these terms, they do provide you with ample opportunity to help the user and gain their trust. When targeting low intent keywords it’s important to:
- Provide helpful content that actually addresses the users query
- Ensure your content is of a high quality to set you apart from your competitors for more on this click here
- Link to other pieces of content that will further help the user in their search, you could even advertise your product and/or service at the end of your content
Incorporate More Video In Your Content
Not only is video huge right now, it’s incredibly powerful. It’s more interactive and allows users to get a visual understanding of your content topic in an engaging way. More engaging than the likes of images and text.
Any instances of video on your site should also feature transcripts and subtitles to ensure you are catering to a number of users, improving your website accessibility.
Build On Your Evergreen Content
Evergreen content never goes out of style and will always be relevant no matter the time of year. This is great because you won’t have to constantly be chasing traffic, like you do with content that focuses on trending topics.
As Evergreen content is content that will stay for a long time, it’s important to ensure that this is the highest quality content on your site. To be clear, this doesn’t mean your site should only feature evergreen content, in fact it is good to have a combination if possible. However, with competition online growing at an incredibly fast rate, it is important to make this your priority and ensure evergreen content is top notch.
Keep Old Content Up-To-Date
Since the phrase “content is king” became a popular term in the SEO world, it led people to believe that they just need to keep making new content. Obviously, new content is great, but this should not be at the cost of neglecting existing content. In fact, it’s actually just as beneficial (if not more) to update/optimise old content over creating new content.
No that you’ve been on your on-page SEO strategy, it’s time to also consider your off-page SEO to build on the awareness of your brand and generate site visits via other organic mediums!
