Google Ads Coaching and Mentorship
Google Ads is a vital part of any marketing strategy and learning how to use the platform effectively will be key if you want to increase your revenue and scale your business.
This is your year to take your ad campaigns to the next level. Not sure where to start? Get in touch for a free consultation call!
At the start of your coaching journey, you will receive a FREE Google Ads audit and I will work with you on your own bespoke road map so we can collaboratively strategise what approach will benefit you the most.
Ads are often the first point of contact between your business and the consumer, this means taking a holistic approach to your marketing activity will be crucial (this is where a lot of advertisers go wrong). Which is why my coaching covers everything you need to help your ads succeed. From your account/campaign setup and content, to your site's conversion rate, helping you understand principles and practices for long-lasting advertising and growth.
The Basics
From search, to shopping, to Performance Max-we will cover it all! Learn how to strategize, research, build and manage your campaigns. Gain an understanding on how to read and utilize data to your advantage as well as implement best practices within all of your activity.
Full Funnel Optimisation
Learning how to build a campaign is just scratching the surface. There's so much more that contributes to generating those valuable conversions. Together we will review how your website can work with your ad campaigns to improve conversion rates.
Long Term Strategy. Long Term Results.
It's not just about implementing those "quick wins" that will only benefit you in the short term. It's about building those foundations that will deliver long term results.
Learn all about the core basics within the platform. From account navigation, to terminology, to the incredibly important best practices, together we will make sure you are a Google Ads whiz in this area.
Keyword research is an important foundation to any Google Ads campaign. Together we’ll learn about keyword match types, principles and what makes a good keyword strategy.
Learn how to build a killer campaign and manage it efficiently!
Learn the important principles of adcopy and what drives clicks.
We will cover all campaign types so you can determine your strategy.
Understand tracking implementation and how to analyse data/action changes based on data.
Together we will discuss/review conversion rate optimization principles you can implement on your site to improve ad performance.
Learn the key principles to optimize your product feed and Merchant Center account and improve your results on Google Shopping.
Coaching can be completely bespoke and the above can be modified to best suit your needs. Get in touch for more info!
This is ideal for you if....
- You already run Google Ads and want to take it to the next level
- You are looking to upskill yourself or your team in learning Google Ads
- You are new to Google Ads but are ready to take it seriously and make it an investment
- You are serious about your Ad campaigns and are looking to establish long-term growth rather than looking for some “quick wins”
This is not ideal for you if…
- You are not committed to Google Ads as a long-term investment
- You are looking for a quick source in revenue
- You do not have the time to implement changes discussed on calls (if you are incredibly busy, perhaps looking at ongoing management may suit your needs better).
One off coaching sessions from a Google Ads expert.
In the taster package you get:
- Account Audit: A free audit of your Google Ads account.
- A Learning Road Map: Personalized for your business and your needs.
- Coaching: 5 one hour coaching sessions/month
- Email Comms: If you run into issues along the way and need some help-don’t be afraid to reach out and expect a response within 24 hours.
- Access to resources and webinars
- A Bespoke Full Stack Audit: Get a free audit of your Google Ads or Facebook Ads account. Alongside a website/landing page CRO review.
- A Learning Road Map: Personalized for your business and your needs.
- Coaching: 10 one hour long coaching sessions/month
- Email Comms: If you run into issues along the way and need some help-don’t be afraid to reach out and expect a response within 24 hours.
- Weekly campaign check-ins: You will receive a weekly review of your campaign performance paired with a list of recommendations.
- Access to resources and webinars
Listen To The Podcast!
Welcome to the Miss Pink Digital podcast! Take a deep dive into the wonderful world of digital marketing. Providing coaching, tips and insights covering a number of platforms and mediums, from your social media marketing to your paid ads and SEO. Insights shared come from real time experience, experimentation paired with a lot of failure, success and learnings. Whether you’re trying to improve your digital marketing activity or trying to learn about the digital space, this podcast has everything you’ll need and then some!
Google charity account aka Grants accounts are an incredible advertising opportunity for charities and non-profits. However with these account types comes policies and guidelines that can be confusing…
In this episode we’re covering everything YOU need to know when setting up and managing a Google charity account to avoid suspensions or just generally upsetting Google.
For more info around grants/charity account, or if you think you might qualify for one check out the Google Grants page.
@misspinkdigital Google Ads can be complex and there’s plenty of elements to it! One of the most important things to understand is bidding strategies-what they are, what they do and how to use them!💯 Knowing these foundations is truely what can level up the efficiency of your advertising, improving your ROI! ✨ In this video we’re talking all about target impression share… An impression focused bidding strategy that’s all about maximising ad visibility and positioning. #googleads #googleadsexpert #payperclick #performancemarketing #sem ♬ original sound - MissPinkDigital
@misspinkdigital This is part 2 of your Google Ads bidding strategy tour ✌️ Google Ads can be complex and there’s plenty of elements to it! One of the most important things to understand is bidding strategies-what they are, what they do and how to use them!💯 Knowing these foundations is truely what can level up the efficiency of your advertising, improving your ROI! ✨ In this part we’re talking all about maximise clicks bidding which is all about generating as many clicks in your budget as possible. This bidding strategy is a great way to drive traffic to your landing page, especially if you’re looking to drive more of that TOFU activity. #googleads #googleadsexpert #perfomancemarketing #searchenginemarketing #digitalmarketing ♬ original sound - MissPinkDigital
@misspinkdigital This is part 3 of your Google Ads bidding strategy tour ✌️ Google Ads can be complex and there’s plenty of elements to it! One of the most important things to understand is bidding strategies-what they are, what they do and how to use them!💯 Knowing these foundations is truely what can level up the efficiency of your advertising, improving your ROI! ✨ This part is all about maximise conversions/target cpa bidding which is the perfect strategy if your goal is to generate phone calls, form submissions or even purchases within a specific target. Remember, when using this strategy, you absolutely need conversion tracking in place to plug that information back into Google and improve results! 🚀 #googleads #googleadstips #performancemarketing #digitalmarketing #digitalmarketingstrategy #digitalmarketingtraining ♬ original sound - MissPinkDigital
