Google Ads Performance Max Campaigns
If you attended the Google Marketing Livestream 2021 event, you are likely already aware of Google Ads Performance Max Campaigns. If not… Let me catch you up to speed. Google Ads Performance Max Campaigns are currently in beta, expanding out…
Instagram Hiding Like Counts
If you are an avid Instagram user, then you may have already heard if not been affected by their tests when it comes to Instagram hiding like counts. However their most recent announcement states that creators will now be given…
Google Ads Image Extensions
If you are regularly working in Google Ads, then you may be familiar with Google Ads image extensions. If not, here’s a quick run-through of what they are and what benefits they can bring to your account! What Are Google…
Latest TikTok News: TikTok Lead Generation Ads
TikTok has massively grown over the past couple of years and is more than just a platform users can share short videos on. It is now a catalyst for brands and businesses to promote their products or services. Much like…
Google Ads Bidding Strategy Changes
Do you run Google Ads campaigns? Specifically ones using automated bidding… Then you might want to have a read of the below on the latest announcements regarding Google Ads bidding strategy changes! If you run a GoogleAds campaign, you are…
What You Need For Google Shopping Ads
You have an eCommerce store that you want to promote with Google Shopping Ads? Great! You’re not sure where to start? No problem, simply read our ultimate checklist below to know how you can get started and what you need.…
Instagram Update For User Safety
One of the biggest issues that we constantly see on social media is to do with the protection of it’s younger users. However when it comes to this we are seeing changes evolving within these platforms to counter these issues.…
Property Promotion Ads: Google’s Latest Announcement
If you currently own a hotel, b&b, holiday let etc. and advertise via GoogleAds, then you are going to love this latest announcement! This is *insert drum roll here* global availability for property promotion ads. You are likely already familiar…
How To Improve Your Keyword Quality Score
Your keyword quality score is an incredibly important aspect in your GoogleAds account. It can impact your ad positioning, impression share and your cost per click. With this in mind, to say optimising your account to improve your quality score…
Influencer Marketing Strategy: What To Consider When Finding Influencers
Influencer marketing, also known as influencer outreach, can be a great way to build your brand across an array of platforms. That being said it can be VERY expensive and if not utilised correctly can massively eat into your budget.…