Anyone who has been working in Google Ads for a while will be very familiar with the ongoing evolving recommendations of the ideal adgroup structure.   We all know dumping all of your keywords into a singular adgroup is a big…

Keyword relevant URLs can help indicate to search engines what your landing page is about. With this in mind, should you be updating your URLs to be more optimised towards your keywords? We have the answers for you below! Changing…

Paid ads are a great way to advertise your business and push your product/brand. That being said, there’s a lot of room for wasted spend and little return, so don’t go into it lightly and make sure you’ve considered these…

It’s pretty obvious that TikTok is a huge player in the social media game, if not, the biggest at the moment. It has not even proven to gain traction from a lot of businesses using the platform to generate organic…

PPC marketers and those looking  to explore the PPC career path have come face to face with the question “will automation be the end of the PPC industry?” With the increased use of smart campaigns and automated strategies, it’s safe…

It’s no secret that Amazon is a go-to ecommerce platform for both buyers and sellers. This is simply down to the notoriety and trust that the platform has built with it’s consumer base and also the intent users have when…

A common misconception of SEO is that you can only improve your rankings by optimizing your website. Whilst on-page SEO (also known as on-site SEO) is important, a frequently neglected SEO aspect is off-page SEO (or off-site SEO). Utilise Social…

Backlinks are a big player in the world of SEO, a solid link building strategy is a staple part in building your brand awareness and your rankings. Whilst they can do wonders for building your organic position, if not implemented…