Google Ads Changes To Mobile Search Results
It’s no surprise that Mobile devices are highly prioritised within marketing, this is especially the case with Google Ads Mobile Search. To align with this, Google has been implementing new in-platform changes to make for a smoother more enjoyable browsing experience on the user’s end.
In a more recent update from the Google sphere, they announced changes to mobile search results. These changes include continuous scrolling to Google Search on Mobile Devices. This redesign makes for a more seamless search experience, when reaching the bottom of the page, the next set of results will load automatically with the relevant information, preventing users from having to select “see more” to view more results.
How This Will Impact Your Ads
Whilst this change will not directly impact the base principles of ad rank, Google are redistributing the number of text ads that can show between the top and bottom of pages for US-English mobile queries. This redistribution means that text ads can show at the top of the second and ongoing pages.
Your ads will have the potential to show more than once within a single query, however Google will calculate your Ad Rank for each page and take into account whether your ad was shown on a previous page.
A positive impact this change will have on your ads is it is likely to increase impressions via Search, Shopping, and Local campaigns that serve ads on US-English queries. However, CTR could be negatively impacted off the back of this.
Ads that trigger in the top results may generate more impressions than ads that are in the bottom of the results page.
When Will You See These Changes Happen
This change has mainly rolled out for US-English Mobile results and is expected to roll out to additional countries and languages next year.
Want to learn more about this recent update? Check out this link!
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